Used cars and new cars at carmax.com ? The way car buying should be. ? Car Reviews
Used cars and new cars at carmax.com ? The way car buying should be. ? Car Reviews: "Enthusiast drivers are lining up three deep for the Impreza WRX, with waiting lists at dealerships and fan websites set up even before the car was introduced. It's a phenomenon similar to, if not perhaps to the scale of, the original Mustang or the 240Z. Driving a preproduction model at a press long lead, we were photographed by the passenger of an Acura Integra GS-R. Certainly Subaru dealers have never experienced anything like this, so buyers may encounter dealer markups.
Subaru says the usual demographic analysis doesn't fit the WRX. Instead they're looking at psychographics, which means that if you want a car like this, you want this car, regardless of your age, gender or income level: If you have to ask why, you won't understand the answer. We see the WRX appealing to enthusiasts who aren't necessarily eager to impress the neighbors but do enjoy driving a very capable automobile. Certainly there's nothing like it on the market today. The line forms to the right, just behind me."
Subaru says the usual demographic analysis doesn't fit the WRX. Instead they're looking at psychographics, which means that if you want a car like this, you want this car, regardless of your age, gender or income level
Ahh, NOW I understand. I finally test drove the WRX and instantly decided to drop all sterotypes on who drives this car, forever! ;-)
Kate