Information Architecture!

Implementing Taxonomies with Categories and Profiles

SharePoint Portal Server Document Management Inside Out

Re-inventing Your Resume?

Reading for while you are waiting around. ("Waiting around time" is an ultra-valuable opportunity to review sample resumes, write up bullet points to re-word your experience. Always keep handy a notebook and pen or pencil along with some industry printouts.)

"If you're returning to the workforce after an extended absence, show how you've kept up-to-date with changes in your industry."

More at:
http://resume.monster.com/articles/spotty/

UWW Faculty Guide--PL Credit Guidelines LEVEL III
Portfolios in the 24-33 credit range. Students selecting this option should have substantial experience in years, breadth of exposure, and/or levels of responsibility. The portfolio should meet the expectations for the second level and also demonstrate an understanding of the relevant theoretical positions and issues in the field. At this level, students should demonstrate their ability to integrate theory with practice by comparing and contrasting the learning from the experience with the insights and understanding contained in essential literature in their field. They will also be expected to examine their experience in relation to one important work or theoretical approach, or in relation to several approaches. Before enrolling in the writing course, the student will work with faculty to develop a bibliography and rationale for the literature selected.

WRI 22
The Art of Conversational Interviewing
Joyce Marcel
Getting people to talk to you frankly and honestly is the heart of journalism, which makes conversational interviewing an essential art. This one-day workshop will teach you how to generate conversations, how to arrange for interviews, how to prepare for them, the different techniques you need for person-to-person and telephone interviews, how to get people to open up to you, how to ask the right initial and follow-up questions, and how to end. As a music critic for the Springfield Union-News for five years, Joyce Marcel interviewed everyone from Willie Nelson to Marilyn Manson. She has covered Vermont and western Massachusetts for The Boston Globe, and now writes for a variety of newspapers and magazines.

19653, Tues. 6-9 p.m. • May 13, 1 day. $70 by May 6; or $75 after.
UMass Amherst/Cont. Educ.--noncredit workshops summer '03 WRI 22
The Art of Conversational Interviewing
Joyce Marcel
Getting people to talk to you frankly and honestly is the heart of journalism, which makes conversational interviewing an essential art. This one-day workshop will teach you how to generate conversations, how to arrange for interviews, how to prepare for them, the different techniques you need for person-to-person and telephone interviews, how to get people to open up to you, how to ask the right initial and follow-up questions, and how to end. As a music critic for the Springfield Union-News for five years, Joyce Marcel interviewed everyone from Willie Nelson to Marilyn Manson. She has covered Vermont and western Massachusetts for The Boston Globe, and now writes for a variety of newspapers and magazines.
19653, Tues. 6-9 p.m. • May 13, 1 day. $70 by May 6; or $75 after.

UMASS | Courses The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

Intro to Accounting

prereq for Marketing

UMASS | Courses Preparation and uses of financial statements of business enterprises; the accounting process of recording, classifying, and interpreting business transactions. Conceptual problems analyzed include accounting for inventories, depreciation, and capital stock. Requires a substantial time commitment.

Strategic Planning

$350UMASS | Courses Principles and methods of strategic planning for nonprofit organizations are inrtroduced. Variable types of plans and planning terms are presented. Students learn an eight stage systemand design a strategic planning process for an organization of which they are a member or case.

Marketing Mix

UMass Amherst/Cont. Educ.--noncredit workshops summer '03 the marketing mix of product, price, promotion, and place.

HRTA 334—ONLINE
Event Management
Course requirements include planning and programming large-scale special events and conferences as well as developing goals, objectives and evaluation techniques related to these events. Textbook is Special Events, 3rd. ed. by Joe Goldblatt, John Wiley & Sons, Inc. Textbook is available online or in person at the Textbook Annex. This course is part of the Bachelor of Science in Hotel, Restaurant, and Travel Administration Online program, but is open to all. Instructor: Larry Klar e-mail: lklar@hrta.umass.edu
3 credits

Variable Session - (7/14-8/27) - $220/credit
21493, sec 1, Online | Register

LAST DAY TO: register 7/18, drop 7/18, withdraw 8/4
LAST DAY OF REFUND: 100% 7/13, 80% 7/16, 50% 7/18
UMass Amherst/credit courses summer '03 HRTA 334—ONLINE
Event Management
Course requirements include planning and programming large-scale special events and conferences as well as developing goals, objectives and evaluation techniques related to these events. Textbook is Special Events, 3rd. ed. by Joe Goldblatt, John Wiley & Sons, Inc. Textbook is available online or in person at the Textbook Annex. This course is part of the Bachelor of Science in Hotel, Restaurant, and Travel Administration Online program, but is open to all. Instructor: Larry Klar e-mail: lklar@hrta.umass.edu
3 credits

Variable Session - (7/14-8/27) - $220/credit
21493, sec 1, Online | Register

LAST DAY TO: register 7/18, drop 7/18, withdraw 8/4
LAST DAY OF REFUND: 100% 7/13, 80% 7/16, 50% 7/18

Credit Registration Request July 8, 2003 at 7 pm. in rm. 61, Bartlett Hall. Placement test is REQUIRED to take this course.

Welcome to UPDATE The newsletter of the University Without Walls Program - April 2003 RE-ADMISSION TO THE UNIVERSITY
If you are an Amherst student and have been absent from University courses for a semester or more and wish to enroll at UMass again in the fall, you should have filed an Application for Readmission by April 1. Pick up a readmit form at the Registrar's office or at UWW, or call for one to be sent to you. Do not abandon your plans to readmit if you miss the stated deadline by a little; they have been known to extend it a bit. But DO get it in as soon as possible if you are planning to return for day courses next semester.

Business Administration - E-business

webexevents OnStageFor: customer loyalty programs and/or have charge of executing initiatives that are directly related to increasing corporate revenues, improving customer satisfaction and loyalty.

Textbook - American Marketing Association - www.marketingpower.com Table of Contents:
1. A New Medium: The Internet
2. Consumer Behavior and Behavioral Response to Advertising
3. Advertising Appeals
4. Creativity
5. Strategic Issues in Advertising
6. Ethical Issues in Advertising
7. Summary and a Look to the Future

AMA Membership $165 + 40 (CT Chapter)

Whoops, I Picked The Wrong Career - How to Change - American Marketing Association - www.marketingpower.com"Take a closer look at your experience. Don't assume that because you haven't done the job, you don't have relevant experience. Look closely at your skills and past experience and you may discover that you're more qualified than you thought.

"Once you've identified your relevant experience, make your resume "functional" rather than chronological. Beginning with a section titled "Select Professional Accomplishments" will guide a prospective employer to focus on your qualifications rather than your most recent position."

Ten Resume Mistakes - American Marketing Association - www.marketingpower.com

Marketing Research: Product Life Cycle Marketing Marketing Research: The Three Stages Of A Market

1. Introduction: This is known as the “pioneering” stage of a market. This is when new ideas and technology are introduced and accepted or commercially abandoned. The old adage often holds true here; “a pioneer is the man with an arrow in his back.”

2. Growth: “Even a one-eyed pig can find an acorn” in these markets. These are the industries where the average business person can make a good living and where the smart, aggressive “super servants” can become wealthy.

3. Maturity: In established mature markets there is end user saturation, fierce competition amongst few competitors and price meets its own demand.

Internet Marketing Strategy: Thesis Internet Marketing A Thesis Internet Marketing: Tim Cohn’s Top 7 Reasons Why Websites Fail To Generate Traffic:

1. Web site owners don’t target their message to specific audiences.
2. The site’s design doesn’t incorporate meta tags for search engines to score.
3. Each web page’s title doesn’t reflect the individual page’s content
4. Each page doesn’t provide detailed descriptions of the page’s theme.
5. The site isn’t built with keyword and key phrase search relevancy in mind.
6. Statistics aren’t captured to learn why searchers come to the site.
7. The site isn’t submitted to the top 21 search engines and directories that produce over 88% of all internet searches.

Somebody has done it. It's about time you did it.Letters to Rob "Back in 1994 when I'd just come to Los Angeles, I got a job with a casting director on a film called, "Empire Records" starring Liv Tyler and Rene Zellwegger. " If she can work WITH a casting director, there is no reason you, Kate, shouldn't be working with or AS a director of your own industry! (Watch it happen soon,ladies and gents!)

Mom, Have your webmaster @ bronzefrogs take a look at these various roles from World Organization of Web Masters...(WOW) ..

WOW Certifications

WOW Certifications WOW Certified E-Commerce Manager (CEMS)
E-Commerce Managers are masters at developing and executing web marketing and e-commerce strategies and operations. They understand customer and organizational needs and define and manage the goals and needs of the site.
WOW Certified Web Consultant (CWC)
Certified Web Consultants are professionals in designing, building and overseeing Web sites for medium or large companies or personal businesses as the Web manager or project manager.

Microsoft ASP.NET Connections Speakers -- Workshops 9AM - 4PM • ASP.NET TRACK
DEVELOPING WEB APPS WITH ASP.NET AND VISUAL STUDIO
Paul Litwin
This full-day tutorial will get you started building ASP.NET applications using Visual Studio .NET. .The workshop will begin with an overview of the .NET Framework and ASP.NET. After orienting you to the Visual Studio .NET integrated development environment, you’ll dig into creating Web pages using ASP.NET controls, learning about the ASP.NET page model and the Web Server controls. You’ll explore data binding, and the list controls like the RadioButtonList, DataList, and DataGrid. You’ll also see how the validation controls make client and server-side validation incredibly easy.

Visual Studio Connections -- Travel & Housing Hilton New Orleans Riverside Hotel
2 Poydras, New Orleans, LA

Located in the heart of downtown New Orleans in the upscale Arts District. The hotel is walking distance to the world-famous French Quarter area, the National D-Day Museum, Louisiana Children's Museum, Riverwalk Marketplace, Harrah's Jazz Casino, IMAX Theater, Aquarium of the Americas and many other New Orleans attractions.

Space is limited so reserve your room early by calling the conference hotline at 800-899-5325 or 203-268-3204.

ASP.NET students and consultants! take a peak at this! how would you like to spend a few days on Bourbon St this May??

Microsoft ASP.NET Connections -- Registration Info

CNN.com - Keeping same number at heart of cell phone fight - Apr. 15, 2003""Many consumers tell us that they are not satisfied with their wireless service, but they are unwilling to switch because they can't take their numbers with them," said Chris Murray, an attorney for Consumers Union, publisher of Consumer Reports magazine. He said small businesses and self-employed people are particularly harmed when switching carriers because they lose numbers known by their customers. "

CRM Daily: Vignette v7 Released"Content management, from our perspective, is about managing electronic assets across the business and using the Web as the channel to communicate that information with various audiences," he said. "

Building a better query

Great Commentary by a Linux adept about techs and suits in NYC in 2003.